SEO (Search Engine Optimisation) is an essential marketing channel for any business who wants to reach their online audience. By improving your visibility in the Google search engine, you’ll be able to notice a real impact on your business’s return on investment.
There are a lot of companies in Nottingham who understand the benefits of SEO but they simple don’t have the resource, the experience or the time to do it which is why they might choose to bring in an SEO company to do it for them.
There are a number of different ways that these SEO companies can do SEO for you, their client. They can do it either the ethical way or the way that isn’t ethical. Typically Google’s guidelines outline that anyone who has been caught using unethical methods will have their websites penalised and banned by them so you want to make sure that the company that you choose is doing SEO the proper way.
Here at our company we have over 10 years industry SEO experience. In our time we’ve found that a lot of people are conned by other SEO companies in Nottingham who are using unethical methods or who simply aren’t doing SEO for their clients at all and are claiming that they are. With this in mind we’ve put together three online SEO courses that will give you a better knowledge of SEO and what’s required in order to rank any website.
Our courses are as follows:
Our online SEO courses can be taken by anyone who has a keen interest in learning about SEO, you don’t have to be a company or have any knowledge of SEO at all.
When choosing one of our courses we’d recommend that you take into account what it is that you want to learn from doing the course. For example if you are someone who wants to be able to do SEO for yourself then you may be better suited to the advanced course or if you are someone who just wants to learn the basics of SEO to have a better understanding of what it is then you may be better suited to the beginner course.
SEO is an ever changing industry which is why it’s beneficial to learn from an SEO company like ourselves who regularly do SEO for customers on a day to day basis. We update our online SEO courses every time that there’s a change in our industry and we use simple to understand terms instead of technical jargon so all of the information that you’ll be learning is useful and is of the highest quality.
Our online SEO courses cover a wide range of modules, with there being video demonstrations included throughout. This is beneficial because it means that you can watch a task being carried out instead of just reading about it throughout the course and trying to imagine it being carried out.
You can find a full list of the modules covered in each of our online SEO courses through our SEO training packages page.
The added benefit of doing one of our online SEO courses is that you’ll be able to receive email support from our team. So if you feel that you are struggling to understand a part of the course then we’ll be able to guide you through it.
At the end of doing one of our online SEO courses you’ll have learned:
- What SEO is and the benefits it can offer
- What’s involved in ranking a website on the search engines
- What questions to ask an SEO company if you’re considering using their services
- What you should and shouldn’t do
- How to measure the performance of your campaign
- How to carry out competitor analysis to determine who your competitors are and what they’re doing in regards to their SEO campaign
- How to refine your campaign
- The importance of website security in relation to SEO
We are on hand to answer any questions that you may have about our online SEO courses. Simply email us at: [email protected] or give us a call on 0141 280 2411.